Hummingbird is more about being able to understand search queries better

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. A common misconception about SEO is that it’s a one and done practice. You want your company’s name to be one of the first results that they see. But by 2010, people used five million hashtags daily so Twitter began to index them. For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers.

The mysterious world of forums

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Kiting internet trends is one of the most exciting things search marketers do. What could you do to extend your content’s lifespan?

Find out more about onsite SEO

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. Why do you need a Freelance SEO Consultant In simpler terms meaning how high you rank on a search engine. Sometimes knowing why you’re doing something can make all the difference.

Make a good use of static pages

Gaz Hall, from SEO Hull, had the following to say: "SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly." Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. content, backlinks, and keywords. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher.

Myths and misconceptions about ROI

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). I'm always amazed by Indozine, in this regard. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.

Why are search queries so popular?

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Since your content is evergreen, you will get more visitors to your site. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush”), but the cost of using different blocks is generally high and the risk-reduction benefits are relatively low. You will need to present information in an easy-to-follow fashion.